Meet TrendyCrest
Welcome to TrendyCrest, a family- and community-based digital marketplace dedicated to helping small business owners, creators, and entrepreneurs showcase their goods and services. Founded as a subsidiary to TC- Life, LLC by Nataya Crawford in Mesa, Arizona, we bridge the gap between local talent and global audiences, promoting collaboration, creativity, and growth. Join us as we empower families to turn passion projects into profitable, sustainable legacies.
More Than Just a Marketplace
TrendyCrest is where real families turn passion into legacy. Every creator here is part of a community built to help them grow. We're not just a store – we're a movement, a curated community where family-driven brands grow into lasting legacies. We empower families and creators by giving them a community, a storefront, and a commission-free platform built to turn passion into legacy – something no other marketplace offers.
How We're Different
TrendyCrest is built for families, not corporations. We offer 0% commissions, allowing families to keep every dollar they earn. Your storefront lives inside a cyber community mall, promoting shared visibility. We actively promote creators without charging extra for exposure. We help families build legacy, not just sales, through community support, workshops, and training.
Our Commitment
We highlight culture, creativity, story, family, purpose, collaboration, responsible entrepreneurship, and smart + ethical AI integration. TrendyCrest is curated, not overcrowded, providing a safe space for new entrepreneurs. You're not a number here – you're a story. Your creativity matters. Your family matters. Your culture matters. Your journey matters. TrendyCrest sees you, and then TrendyCrest showcases you.
About Nataya Crawford
Nataya Crawford is a business and financial education professional with experience spanning financial services, business administration, public-sector work, and nonprofit operations.
She studied Business Administration at Cardinal Stritch University in Milwaukee, Wisconsin, and brings over a decade of experience supporting organizations through structure, coordination, implementation, and operational clarity — experience she built while also raising a family as a single mother.
Nataya previously held life insurance licenses in Illinois, California, Arizona, and Minnesota, and was previously contracted with Northwestern Mutual as a Program Coordinator, supporting advisors and leadership teams in a highly regulated financial services environment.
Her professional background also includes roles with the City of Milwaukee as an Auxiliary Legislative Assistant, the Milwaukee Urban League as an Executive Assistant, PricewaterhouseCoopers as an Implementation Specialist, and AGM as a Facilitator, where she supported programs, systems, and cross-functional initiatives across public, private, and nonprofit sector.
Today, Nataya focuses on business clarity, foundational planning, and financial education, helping individuals and small business owners think through decisions, understand structure, and move forward with intention. Her work emphasizes sustainability, ethics, and long-term thinking over shortcuts or hype.
Nonetheless, she considers her role as a Mother and Grandmother her greatest accomplishments and the lens through which she approaches responsibility, stewardship, and legacy-minded decision-making.
Nataya does not provide legal, tax, accounting, or investment advice. Her work is educational and consultative in scope.
Why TrendyCrest was Created
TrendyCrest is more than a digital platform—it’s a response to lived experience, loss, and the decision to build something better.
The foundation of TrendyCrest began with a deeply personal turning point. After losing my son while uninsured, I made a commitment to ensure my family would never be left unprotected again. That journey led me into the life insurance industry, where I worked to protect not only my household, but others as well.
But along the way, I discovered something important.
Many of the people I was trying to help—people just like me—weren’t able to maintain their policies long-term. Not because they didn’t care, but because their financial foundations weren’t stable enough to support consistency. Policies lapsed. Priorities shifted. Survival came first.
That realization changed everything.
I began to understand that protection without financial stability is fragile. And financial stability doesn’t come from income alone—it comes from ownership, opportunity, and access.
That’s what led me to entrepreneurship.
But even then, another challenge became clear:
building alone is incredibly difficult.
I saw talented people—friends, family, and community members—with real ideas, real skills, and real potential…
but many never got started, or quietly gave up.
Not because they lacked ability—
but because they lacked:
consistent exposure
reliable customer flow
structured support
And most importantly… they lacked shared momentum.
That’s where TrendyCrest was born.
TrendyCrest is a digital mall platform where creators, entrepreneurs, and small businesses build and grow together through shared foot traffic.
Instead of each person struggling to be seen on their own, TrendyCrest creates a centralized ecosystem where:
visibility is shared
discovery is easier
and growth becomes collaborative
Within TrendyCrest, each member can:
create their own space
showcase their products or services
and benefit from the presence of others doing the same
It’s designed to feel like walking through a mall—where one visit can lead to many discoveries.
But beyond the structure, TrendyCrest is built on something deeper:
A commitment to family-centered growth
A focus on ownership and economic empowerment
A space that reflects and uplifts the communities it serves with dignity and intention
TrendyCrest exists because too many people are trying to succeed in isolation.
We are building a system where they don’t have to.